SOCIAL MEDIA

Strategic Targetting

The great power of social media is the ability to communicate not only with the community who has already chosen to follow you, but with a much wider audience: friends of your followers, folks checking you out, folks who stumble on to your page, and the folks whom you thoughtfully and strategically target to receive your message.

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Under my social media strategy, I watched the number of followers on our sites grow to over three times the number of people who attend Fearless Network churches on a regular weekend: over 4000 social media followers compared to 1300 attenders on a regular weekend.