Reaching & Mobilizing an Audience

When RIDGE POINT COMMUNITY CHURCH (along with its church-plants: Cultivate and Third Coast) needed a new, but classic, logo and an updated branding strategy, my team came up with the simple and timeless banner to represent each church individually and as a part of the larger network. We also established the Fearless Follower brand, bringing the organization's mission, vision, and strategy together with the an identity for the people of the churches to live into.

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Along with the new logo, I created assets to support the new Fearless Follower branding strategy and a written banding and standards guide to dictate the usage of the new assets.

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At the LEAGUE OF MICHIGAN BICYCLISTS, I was called on to create several branded logos for promotional and fundraising campaigns. These logos matched our message and engaged our members and donors.