Jason Craner
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An outstanding communicator with a professional and academic background in developing strategies for reaching and mobilizing an audience
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A compelling storyteller who fosters an environment of community engagement
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A creative designer of print, digital, and visual content focused on audience movement
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A collaborative colleague with a mind for organizational vision and strategy
About me
Thanks for taking a minute to learn a little more about me.
For my entire professional career it has been my focus to tell compelling stories that build an environment of community engagement.
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Masters Degree in Communication from Grand Valley State University
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Led election campaign for the approval of a $75-million School District Bond Millage
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Executed marketing campaign resulting in annual enrollment figures higher than projections
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Produced compelling video and print stories supporting network branding, vision awareness, volunteer opportunities, and fundraising goals for the network
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Significantly increased audience size and engagement on social media platforms, websites, and mobile applications
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Developed and executed fundraising development processes for a statewide advocacy organization
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Developed and executed communication strategies for growing non-profit organization
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On-Air radio host and News/Program Director for 18 years
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Collaborated on large attendance and multi-day event planning
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Maintained weekly email communication with families and members
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Actor and performer in several West Michigan theatrical companies
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An avid cyclist (I rode my bike from Holland, MI to Dallas, TX!)
There is so much more to tell!
I'd love to get to know your story and find out how we can work together soon!
MY TOOLS
The tools I work with.
MY PROJECTS
Click below to see some of the things I've done.
MY EXPERIENCE
& EDUCATION
The places I've served. The things I've learned.
2018-PRESENT
Development Director
LEAGUE of MICHIGAN BICYCLISTS
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Create and implement strategic fund development
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Plan and manage fundraising events
- Secure sponsorships for LMB Tours and events
- Target opportunities for major gifts, planned giving, matching gifts, recurring donations, annual campaigns
- Curate efforts to move supporters up the ladder of engagement
2013-2018
Communications Director
FEARLESS NETWORK OF CHURCHES
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Develop and execute a communication strategy that supports the mission, vision, and strategy of the Fearless Network of Churches
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Manage and train staff and volunteer members of the Ridge Point Communications Team
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Create design elements, publications, and marketing materials in support of Network ministry efforts, events, and giving campaigns
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Manage web and mobile application content
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Convey compelling stories of life-change through written publications, social media channels, website, Ridge Point’s mobile application, email blasts, video productions, photography, and live presentations
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Participate in the creation of the Network’s new logo and implementation of a new branding & style guide
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Build relationships while empowering volunteers and lay leaders to serve within the community
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Support the communication efforts of the Senior Pastor through ghostwriting correspondence
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Establish and manage budgets for the Communications Department
Radio News & Program Director | On-Air Host
2004-2013
LANSER BROADCASTING
2000-2004
WBCL RADIO NETWORK
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Day-to-day management of station programming.
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Manage full-service newsroom including writing, anchoring and producing newscasts
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Produce compelling local content for daily talk-show
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Build and establish relationships with local, state and national leaders and newsmakers
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Represent station to audiences and clients during live events and sales calls
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Reinforce the branding and marketing efforts of the station
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Social media and web content
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Manage and train employees and interns
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Leadership communications
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Public relations
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Advertising and marketing
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Journalism
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Broadcasting
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Media theory
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Pedagogy
2010-2012
Masters of Science
Communications
GRAND VALLEY STATE UNIVERSITY
August 1993 - August 1997
Bachelors of Science in English and
Broadcast & Cinematics Arts
CENTRAL MICHIGAN UNIVERSITY
ENGLISH: Proficiency at writing and editing a wide variety of technical and professional documents (both print and online) common in business, industry, non-profit, and government sectors.
BROADCAST & CINEMATIC ARTS: Theoretical and applied courses in audio and video production, media performance, advertising, programming, sales, promotion, management, electronic journalism, and film criticism.